Temp Holdings to Change Name to PERSOL HOLDINGS, Aiming to Expand Recognition of the Persol Brand
The comprehensive personnel service provider Temp Holdings Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President and CEO: Masamichi Mizuta; hereinafter “Temp Holdings”; URL: https://www.persol-group.co.jp/) will change its trade name to PERSOL HOLDINGS CO., LTD. effective July 1, 2017. The change in name is contingent on the approval of a partial amendment to the Articles of Incorporation by the general meeting of shareholders to be held on June 27, 2017.
Since the establishment of Tempstaff Co., Ltd. in 1973, we have been steadily expanding our service lineup in the field of recruitment services to meet the increasingly diversified needs of the labor market. We currently provide a wide range of services including temporary staffing, permanent placement, job-posting advertising, IT outsourcing, and design development based on our Group vision: “Creating a social infrastructure for people and organizations that catalyzes growth and innovation.”
In 2016 we created a new Group brand “PERSOL,” in order to go beyond a corporate image as simply a dispatch business, and generate recognition as a comprehensive brand that matches the business reality of our Group. We have announced changes to the business names of four of our core companies, which will be prefixed with the brand PERSOL, coming into effect between April to July, and now the name of our holding company will also be prefixed with PERSOL in order to further consolidate brand recognition.
We will also consider further company name changes in line with the Group’s business strategy, to further expand recognition of PERSOL.
■Origins of the Group brand “PERSOL”
“PERSOL” is a word coined to express our aim to solve (SOLUTION) social problems through the growth of people (PERSON). “PERSOL” expresses our aspiration to support the growth of working people and create a bright future.
■Outline of trade name change (As of May 17, 2017)
Current trade name
Temp Holdings Co., Ltd.
New trade name
PERSOL HOLDINGS CO., LTD.
July 1, 2017
Management and planning of Group companies providing a wide range of human resources services such as general worker dispatching, permanent placement, outsourcing, etc.
Location of Head Office
Masamichi Mizuta, President, CEO and Representative Director
■Reference: Group management structure (from July 2017)