Corporate Philosophy and Group Vision
“Work and Smile” describes the world PERSOL wants to achieve.
Thus, it’s the message we want to communicate to society.
To respect individuals with diverse values and create a future where anyone
in the world can “Work and Smile” – that is our mission.
The PERSOL Group aims to take to achieve its group vision of “Work and Smile”
Working life is a journey of growth and creation.
We all have big dreams, and there are many different paths to success.
Thus, we need to make our own choices
from a range of diversified work opportunities.
Our vision is to enrich society so that all work leads to lives of happiness.
Origin of the brand name
“PERSOL” is a word coined to express our aim to solve (SOLUTION) social problems through the growth of people (PERSON). “PERSOL” expresses our aspiration to support the growth of working people and create a bright future.
Our new Brand Symbol uses the "P" of "PERSOL" as a motif. This symbol can also be seen as the viewfinder of a camera, expressing our focus on one working individual at a time, with an eye on that individual’s future.
The main color of the symbol is “PERSOL Gray.” This color expresses the wide scale and variety of this Group's dynamic operations, which are changing our society. It also expresses the intelligence of our highly expert staff that creates innovative solutions. We chose this neutral gray color because it symbolizes our desire to be a brand that brings together all types of people and organizations to bring out the best in both.