The PERSOL Group is a corporate group consisting of over 90 domestic and overseas companies carrying out a wide variety of operations, temporary staffing services, permanent placement and recruitment media, and extending to IT outsourcing and design development. We work to develop solutions to labor and employment problems in order to realize our Group Vision, "Creating a social infrastructure for people and organizations that catalyzes growth and innovation.
PERSOL is a new brand created in July 2016. This name is derived from "Person," personal growth attained through work, and "Solution," finding solutions to problems facing society. In this brand name we express our support for the personal growth of individuals through work, and our commitment to help bring about a bright future for society.
“PERSOL” is a word coined to express our aim to solve (SOLUTION) social problems through the growth of people (PERSON). “PERSOL” expresses our aspiration to support the growth of working people and create a bright future.
Our new Brand Symbol uses the "P" of "PERSOL" as a motif. This symbol can also be seen as the viewfinder of a camera, expressing our focus on one working individual at a time, with an eye on that individual’s future.
Throughout the course of his or her work, an individual overcomes a variety of difficulties, and when those efforts finally yield results, that person has taken one step forward in personal growth. We want to help as many people as possible experience the smile that comes from deep inside when achieving personal growth.
This Tagline is a cheer from the PERSOL Group for all the working people it hopes to support in getting their souls to Grow while they are working and in having their work contribute to a fulfilling life.