“PERSOL” is a word coined to express our aim to solve (SOLUTION) social problems through the growth of people (PERSON). “PERSOL” expresses our aspiration to support the growth of working people and create a bright future.
Our new Brand Symbol uses the "P" of "PERSOL" as a motif. This symbol can also be seen as the viewfinder of a camera, expressing our focus on one working individual at a time, with an eye on that individual’s future.
The main color of the symbol is "PERSOL Gray." This color expresses the wide scale and variety of this Group's dynamic operations, which are changing our society. It also expresses the intelligence of our highly expert staff that creates innovative solutions.
We chose this neutral gray color because it symbolizes our desire to be a brand that brings together all types of people and organizations to bring out the best in both.
Throughout the course of his or her work, an individual overcomes a variety of difficulties, and when those efforts finally yield results, that person has taken one step forward in personal growth. We want to help as many people as possible experience the smile that comes from deep inside when achieving personal growth.
This Tagline is a cheer from the PERSOL Group for all the working people it hopes to support in getting their souls to Grow while they are working and in having their work contribute to a fulfilling life.
We here present our Brand Movie, which expresses our beliefs.